Guide · Updated November 2026
How much does
a website cost in Australia?
The honest answer is a range, and what you’re paying for changes a lot within it. This guide explains what drives the price, what our own projects cost, and what to budget after launch.
The short answer
For an established business, a custom-designed website built by an agency usually starts around $10,000. Our projects start from $10K+. Most custom WordPress and WooCommerce sites we build fall between $10,000 and $55,000. Sites with a custom content management system, complex integrations or application features typically run from $30,000 to $75,000, and larger platforms more.
Below that, there are template sites, DIY builders and freelancers. They can be the right choice for a new business with simple needs. What you give up is custom design, strategy, and a site built around your content and systems.
What drives the price?
Number of page types
Not the number of pages. A site with 200 products may have only four templates. Each unique layout needs design and development.
Design approach
A bought theme is cheap. Custom design costs more, but it’s built around your brand, content and customers.
Content
Copywriting, photography and video often cost as much as the build. Ready content saves money and time.
Ecommerce
Products, variants, shipping rules, payments and B2B pricing add scope. So does migrating an existing store.
Integrations
Connecting your CRM, Xero, MYOB, bookings or POS adds cost up front and saves hours every week after.
Strategy & UX
Workshops, user research and prototypes. Skipping them is cheaper and riskier.
What does it cost by type of site?
| Type of site | What it usually includes | Typical massamedia range |
|---|---|---|
| Custom WordPress or WooCommerce site | Strategy, custom design, editable blocks, SEO setup, ecommerce, forms into your CRM | $10K – $55K |
| Custom CMS or web platform | Bespoke content model, user accounts, complex integrations | $30K – $75K |
| Web app or business system | Portals, dashboards, CRM or operations tools | Quoted per stage, from $10K+ |
All prices are in Australian dollars, excluding GST, and depend on scope. We give a fixed price after a scoping call.
What should you budget after launch?
- Hosting, domain and SSL
- Maintenance: updates, security and backups
- Software licences, plugins or Shopify apps
- Content updates and new pages
- Ongoing SEO and performance work
- A yearly review of what to improve
Our maintenance and hosting plans cover the first three in one monthly fee.
How to compare website quotes
Ask every agency the same questions: Is the design custom or a theme? Who writes the content? How many templates are included? What integrations are included and tested? Who owns the site and the code? What does maintenance cost after launch? The cheapest quote often leaves the most out.
Planning a store? See ecommerce websites. Need systems connected? See Xero, MYOB & API integrations.
More website cost questions
How much does a small business website cost in Australia?
A template site from a freelancer or DIY builder can cost a few thousand dollars or less. A custom-designed business website from an established agency typically starts around $10,000 and rises with page types, content and integrations.
What ongoing costs should we budget for?
Hosting, domain, SSL, software licences or apps, and maintenance. For a business site, budget for monthly maintenance and security as well as hosting.
Why do website quotes vary so much?
Quotes cover different work. One may include strategy, copywriting, custom design and integrations; another installs a theme. Compare what is included, not just the price.
Is a cheaper website a false economy?
Not always. A simple template site is fine for a new business. It becomes expensive when the site can’t grow, loads slowly, or has to be rebuilt within two years.
Our website services
Get a fixed price for your site
Tell us what you need and we’ll come back with a clear scope and price. We reply within one business day.
- Call me1300 533 604
- Email memail@massamedia.com
- Visit the studio425 Smith Street, Fitzroy VIC 3065 ↗