Brand strategy · Identity · Messaging
Brand identity & strategy
Brands with a clear reason behind them: strategy and positioning first, then a logo, identity system and voice that work as hard on your website as they do on a sign.
Projects from $10K+ · fixed quote after a short call
What we create
Brand strategy
Audience, positioning, personality and promise, worked out in facilitated workshops with your team.
Messaging
Positioning statement, tone of voice and key messages your team and website can use.
Logo & identity
Logo, colour, type and imagery direction designed as one system.
Style guides
Clear rules and examples so the brand stays consistent as it grows.
Collateral & packaging
Print, packaging, presentations and merchandise designed to the system.
Signage & wayfinding
Environmental graphics and signage for offices, venues and retail.
How a branding project runs
01
Discover
A facilitated session on your business, customers and competitors.
02
Define
Brand pillars, positioning and personality agreed in writing.
03
Design
Stylescapes, then identity concepts shown in real applications.
04
Deliver
Final files, style guide, and the brand rolled out to web and print.
Case study
QTAC
QTAC needed to become the brand it deserved: grow course sign-ups and recognition and open new revenue streams, without alienating existing users.
What we did
Brand and marketing strategy over a two-day facilitated session, positioning, messaging, branding and identity design, collateral, merchandise and packaging, and the user experience of qtac.edu.au.
Design and development partner to QTAC for five years, 2019–2024. More case studies.
Questions we get asked
What’s included in a brand identity?
Usually a logo and its variations, colour palette, typography, imagery direction, and a style guide showing how it all works across web, print and signage. Larger projects add brand strategy, naming and messaging.
Do you do brand strategy as well as design?
Yes. We start with a facilitated workshop to define your audience, positioning, personality and voice, so the visual identity has a reason behind every choice.
Can you refresh our brand rather than start again?
Yes. A refresh keeps the recognition you’ve built and modernises the parts that are holding you back.
Will the brand work on our website?
Yes. We design and build websites too, so the identity is created with digital use in mind from day one.
What does branding cost?
Logo and identity projects typically run from $10K to $50K, and full brand strategy from $15K, depending on scope.
Tell us about your brand
New brand or a refresh, a few details is enough. We reply within one business day.
- Call me1300 533 604
- Email memail@massamedia.com
- Visit the studio425 Smith Street, Fitzroy VIC 3065 ↗