Custom software & business systems · Melbourne
Custom software beyond the
spreadsheet
Custom CRMs, Xero, MYOB and HubSpot integrations, client portals and internal tools, built around how your business runs.
Projects from $10K+ · fixed quote after a short call
Sound familiar?
The signs a business has outgrown its tools.
- Your team re-types the same data into two or three systems
- Quotes, jobs or orders live in spreadsheets and inboxes
- Clients email or call to ask “where is my job up to?”
- Month-end reporting takes days of copy and paste
- Your CRM and accounting software don’t talk to each other
- Off-the-shelf software only does 70% of what you need
- A legacy system or old database nobody can maintain any more
What we build
One system that fits your workflow, a modern replacement for a legacy system, or the connections that make your existing tools work together.
CRM setup & custom CRMs
HubSpot, Zoho, Salesforce, or a CRM built for your exact process.
Accounting integrations
Custom connections to Xero, MYOB and NetSuite, so invoices, contacts and payments stop being typed twice.
Client portals
Let clients see job status, documents and invoices without calling you.
Internal tools & dashboards
Quoting, job management, booking and reporting tools that replace the spreadsheet.
Workflow automation
Approvals, notifications and hand-offs that run themselves.
Anything with an API
Shopify, booking platforms, SharePoint and Power Apps, or your industry’s software.
How we work together
Three ways in
Start with one connection, replace a spreadsheet, or build a product. Prices exclude GST and depend on scope.
Integration
Connect two systems so data stops being typed twice.
$10K – $25K
- Website orders into Xero or MYOB
- CRM deals into accounting
- A fixed scope and price
Internal tool, portal or CRM
Replace the spreadsheet with software built for your process.
$25K – $100K+
- Quoting, jobs and reporting
- Logins, roles and documents
- Built in stages with demos
Web & mobile apps
For a product your customers or the public will use.
Quoted per stage
- Discovery and a prototype first
- Built in sprints
- Launch and grow
Selected work
Systems people use every day
Ordering, kitchen and competition apps we’ve designed and built.
How it works

01
Scoping call
20 minutes on what slows your team down and what a fix is worth.

02
Map & propose
We map your current process and tools, then give you a fixed scope and price.

03
Build in stages
Working software early, with demos so your team shapes it as we go.

04
Launch & support
Data moved, team trained, and ongoing support as you grow.
Who we’ve worked with
20+ years of building for Australian businesses, from national brands to growing local companies.


















“From the moment we spoke to Danny, we knew we were on the right path. His support, expertise and efficiency are incredible and we could not be happier with the result. He has given us the tools to take our business to the next level.”
“Danny and the team were nothing short of amazing. Professional, responsive, knowledgeable and willing to go above and beyond. Their eye for detail is next to none and they accommodated any idea or change, big or small. I will happily recommend the team to anyone.”
“I’ve had a chance to sit with our CEO this morning. He loved the work and all the background research to understand our business and projects, so you should feel very good about that.”
Questions we get asked
Can you replace our spreadsheets with a dashboard or internal tool?
Yes, it is one of our most common projects. We map how the spreadsheet is really used, then build a secure web tool with the same data, proper permissions, automatic calculations and live reporting.
What is a business system?
Software that runs part of your operations: a CRM, a quoting or job tool, a client portal, a dashboard, or the integrations that connect the tools you already use.
Should we buy software or have it built?
Buy when a product does 90% of what you need. Build, or extend with integrations, when you’re working around the software every day, paying for seats and features you don’t use, or when the process is what makes your business different.
Who owns the software?
You do. On final payment you own the code and data, and we document the system so you’re never locked in.
Do you offer support after launch?
Yes. Most clients keep us on a monthly plan for fixes, improvements and new features as the business grows.
How much does custom software cost?
Projects start from $10K+. A single integration costs far less than a full system, so we often start small and build in stages, with a fixed price for each.
Tell us what’s slowing you down
A few details about your tools and process is enough to start. We’ll reply within one business day.
- Call me1300 533 604
- Email memail@massamedia.com
- Visit the studio425 Smith Street, Fitzroy VIC 3065 ↗




