VICE RECORDS/THE ORCHARD

Heart of Stone

So what’s it like when you can no longer feel? What happens when sadness, anger and joy give way to apathy?

Storyboards  

Style Frames  

Post Production  

The tragic character in our latest music video for alt-rock band, The Raveonettes’, demonstrate the consequences of denying your emotions. A man’s unexpressed agony at the loss of his lover incites a chain reaction of inner chaos and turmoil that a female character, the representation of his inner self, unsuccessfully attempts to quell. His broken heart is turned to stone.
The video, set in a fantastic illustrated world, portrays the epic journey of a heartbroken man rambling across a unique and beautifully stylized landscape – a subtle blend of Pop Surrealism and Victorian/Steampunk aesthetic. We created distinct looks to differentiate the two worlds of the complex story – a dark, gritty exterior world that the man physically travels across, and an inner world that’s stark, ethereal and luminous that slowly disintegrates, acting as a physical manifestation of emotional events and symbolizing the chaos wrecked by the denial of his pain.
After a month long endeavor with many sleep deprived sessions, the team, led by ECD/Director Chris Do, delivered the project for the world premiere on the Vevo network. As a labor of love, it’s hard to say when it’s really done. Don’t be surprised to see updated versions of the video on our site. Check back for more…
Updated 10/29/10: Finally found time to fix and color correct a few things that were bugging us about the video. You can also view more storyboards for the video on our Flickr Photostream and the HD video on Vimeo. Read Brian Gossett’s interview on Motionographer.

Credits 

CLIENT

Vice Records/The Orchard

AGENCY

Vice Records/The Orchard

CREATIVES

Sune Rose Wagner, Sharin Foo

PRODUCER

Jamie Farkas, Scott Cohen

CREATIVE DIRECTOR

Chris Do

DIRECTOR

Chris Do

EXECUTIVE PRODUCER

David Kleinman

POST PRODUCER

Dana Vaden

ART DIRECTOR

Chris Do

DESIGNERS

Chris Do, Ivan Cruz, Lynn Cho, Chris Marcet, James Levy

TECHNICAL DIRECTOR

Jason Kim/Lawrence Wyatt

2D ANIMATORS

Lawrence Wyatt, Jason Kim, Michael Relth

3D ANIMATORS

Chris Marcet (character), Michael Relth (character), Jason Kim, Lawrence Wyatt, Alan Torres

MODELERS

Chris Marcet, Jason Tsai, Nick Smith

LIGHTERS

Jason Kim, Lawrence Wyatt, Greg Gunn, Alan Torres, Chris Marcet

RIGGERS

Chris Marcet, Jason Kim

COMPOSITORS

Lawrence Wyatt, Chris Do, Michael Relth, Jason Kim

EFFECTS ARTIST

Lawrence Wyatt

STORYBOARD ARTIST

Chris Do, Alex Preston

MATTE PAINTERS

Bruno Werneck, Alex Preston, Wendy Park

ILLUSTRATOR

Michael Relth (Character Designer/2d effects), Lauren Indovina (Character Designer), Jason Tsai (Texture Artist), Jason Kim (Texture), Wendy Park (illustrator), Kiwon Jung (Texture), Chris Do (Texture)

PRODUCTION DESIGNER ART DIRECTOR

Thom Schillinger, Michael Zimmerman, James Levy

HAIR MAKEUP

Michael Relth (digital hair), Jason Tsai (digital makeup)

EDITOR

Ivan Cruz, Chris Do

MUSIC

Raveonettes

Design Exploration 

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