Ready to get the ball rolling?
VICE RECORDS/THE ORCHARD
Heart of Stone
So what’s it like when you can no longer feel? What happens when sadness, anger and joy give way to apathy?
Storyboards
Style Frames
Post Production
The tragic character in our latest music video for alt-rock band, The Raveonettes’, demonstrate the consequences of denying your emotions. A man’s unexpressed agony at the loss of his lover incites a chain reaction of inner chaos and turmoil that a female character, the representation of his inner self, unsuccessfully attempts to quell. His broken heart is turned to stone.
The video, set in a fantastic illustrated world, portrays the epic journey of a heartbroken man rambling across a unique and beautifully stylized landscape – a subtle blend of Pop Surrealism and Victorian/Steampunk aesthetic.
We created distinct looks to differentiate the two worlds of the complex story – a dark, gritty exterior world that the man physically travels across, and an inner world that’s stark, ethereal and luminous that slowly disintegrates, acting as a physical manifestation of emotional events and symbolizing the chaos wrecked by the denial of his pain.
After a month long endeavor with many sleep deprived sessions, the team, led by ECD/Director Chris Do, delivered the project for the world premiere on the Vevo network. As a labor of love, it’s hard to say when it’s really done. Don’t be surprised to see updated versions of the video on our site. Check back for more…
Updated 10/29/10: Finally found time to fix and color correct a few things that were bugging us about the video. You can also view more storyboards for the video on our Flickr Photostream and the HD video on Vimeo.
Read Brian Gossett’s interview on Motionographer.
Credits
CLIENT
Vice Records/The Orchard
AGENCY
Vice Records/The Orchard
CREATIVES
Sune Rose Wagner, Sharin Foo
PRODUCER
Jamie Farkas, Scott Cohen
CREATIVE DIRECTOR
Chris Do
DIRECTOR
Chris Do
EXECUTIVE PRODUCER
David Kleinman
POST PRODUCER
Dana Vaden
ART DIRECTOR
Chris Do
DESIGNERS
Chris Do, Ivan Cruz, Lynn Cho, Chris Marcet, James Levy
TECHNICAL DIRECTOR
Jason Kim/Lawrence Wyatt
2D ANIMATORS
Lawrence Wyatt, Jason Kim, Michael Relth
3D ANIMATORS
Chris Marcet (character), Michael Relth (character), Jason Kim, Lawrence Wyatt, Alan Torres
MODELERS
Chris Marcet, Jason Tsai, Nick Smith
LIGHTERS
Jason Kim, Lawrence Wyatt, Greg Gunn, Alan Torres, Chris Marcet
RIGGERS
Chris Marcet, Jason Kim
COMPOSITORS
Lawrence Wyatt, Chris Do, Michael Relth, Jason Kim
EFFECTS ARTIST
Lawrence Wyatt
STORYBOARD ARTIST
Chris Do, Alex Preston
MATTE PAINTERS
Bruno Werneck, Alex Preston, Wendy Park
ILLUSTRATOR
Michael Relth (Character Designer/2d effects), Lauren Indovina (Character Designer), Jason Tsai (Texture Artist), Jason Kim (Texture), Wendy Park (illustrator), Kiwon Jung (Texture), Chris Do (Texture)
PRODUCTION DESIGNER ART DIRECTOR
Thom Schillinger, Michael Zimmerman, James Levy
HAIR MAKEUP
Michael Relth (digital hair), Jason Tsai (digital makeup)
EDITOR
Ivan Cruz, Chris Do
MUSIC
Raveonettes
Design Exploration
Awards & Recognition
We're proud to regularly receive awards and recognition from our excellent industry for our work.